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The front is kept understated with an embroidered retro Cherries crest on the chest, while the back makes a statement with bold Bournemouth lettering, scripted Dean Court detailing and heritage-inspired club graphics. 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The smart tipped collar and popper fastening neckline give it a classic sporting look, while the chest is finished with a bold, textured CHERRIES motif featuring detailed varsity-inspired embroidery for a premium statement finish. 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Crafted from a substantial, textured fabric for a premium feel, the roomy design makes it ideal for shopping, days out or carrying your daily essentials, while the wide shoulder straps provide comfortable and easy carrying. 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The classic two-button neckline and tipped collar create a timeless look, while premium embroidered details include elegant Cherries script across the front, an 1899 signature and a full-colour AFC Bournemouth crest. 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