Opening Hours

Find the latest AFC Bournemouth Superstore opening hours, including standard trading hours, home matchdays and bank holidays.

Important matchday information: Superstore opening hours vary depending on kick-off time. For afternoon home fixtures, the store opens 3½ hours before kick-off. For evening fixtures, the store opens at 9am for daytime shopping, closes temporarily 4½ hours before kick-off, and reopens 3½ hours before kick-off for pre-match shopping. A valid match ticket is required during pre-match trading and throughout the match.

Standard Opening Hours

Day Opening Hours
Monday–Saturday 9am–5pm
Sunday (Non-Matchday) 10am–3pm
Home Matchdays Opening hours vary depending on kick-off time. Please see our Home Matchday Opening Hours below for full details.
Bank Holidays (Non-Matchday) 10am–3pm

Home Matchday Opening Hours

The AFC Bournemouth Superstore is open for all home fixtures, with opening arrangements depending on the scheduled kick-off time.

Afternoon Kick-Offs

The Superstore opens 3½ hours before kick-off and remains open throughout the match, including half-time.

Access: A valid match ticket is required to enter the Superstore.

Evening Kick-Offs

Daytime Shopping: The Superstore opens at 9am and closes 4½ hours before kick-off.

Pre-Match Shopping: The Superstore reopens 3½ hours before kick-off and remains open throughout the match, including half-time.

Temporary Closure: The Superstore will be closed for one hour between daytime shopping and pre-match opening.

Access: A match ticket is not required during daytime shopping. However, supporters must hold a valid match ticket to enter the Superstore when it reopens for pre-match trading.

All Home Matchdays

Closing Time: The Superstore closes 20 minutes after the final whistle.

Matchday Access: A valid ticket for the relevant fixture is required during pre-match trading and throughout the match.

Example: 7:45pm Kick-Off

For an evening home fixture kicking off at 7:45pm, the Superstore will operate the following opening hours:

Trading Period Opening Hours Match Ticket Required?
Daytime Shopping 9am–3:15pm No
Temporary Closure 3:15pm–4:15pm Store Closed
Pre-Match Shopping From 4:15pm Yes
After the Match Until 20 minutes after the final whistle Yes

This example is based on a 7:45pm kick-off. Opening times will be adjusted accordingly for fixtures with different kick-off times.

Please check before travelling: Fixture dates and kick-off times can change, which may affect Superstore opening hours. Please check the latest fixture information before planning your visit.

View AFC Bournemouth first-team fixtures

Bank Holidays

On non-matchday bank holidays, the Superstore is usually open from 10am–3pm.

If a home fixture takes place on a bank holiday, the home matchday opening hours and ticket access restrictions shown above will apply.

Christmas & New Year Opening Hours

Day Opening Hours
Wednesday 23rd Dec 9am–5pm
Christmas Eve 9am–3pm
Christmas Day Closed
Boxing Day Closed
Sunday 27th Dec 10am–3pm
Monday 28th Dec 9am–5pm
Tuesday 29th Dec 9am–5pm
Wednesday 30th Dec 9am–5pm
New Year’s Eve 9am–3pm
New Year’s Day Closed
Saturday 2nd Jan 9:30am–4pm

Latest Updates

Please visit afcb.co.uk for the latest information about opening times, fixture changes and matchday arrangements.

Please note: All opening times are subject to change due to fixture changes, bank holidays, club events and operational requirements.