Visit Us

Visit the official AFC Bournemouth Superstore at Vitality Stadium, or shop online for official club merchandise, replica kit, gifts and accessories.

Please note: The Vitality Stadium Superstore is currently closed to the public. Supporters may still purchase online with free UK shipping for the duration of the stadium closure. For more information, click here.
Shop Online Directions Parking Map
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Shop Online

Supporters can continue to shop online for official AFC Bournemouth merchandise. Browse the latest replica kit, training wear, gifts, accessories and exclusive club products through the online Superstore.

Online orders remain available while the Vitality Stadium Superstore is closed to the public.

Directions to the Superstore

The AFC Bournemouth Superstore is located at Vitality Stadium.

Address

AFC Bournemouth Superstore
Vitality Stadium
Kings Park
Bournemouth
BH7 7AF

Directions

Use Google Maps for directions to the Superstore and Vitality Stadium.

Open directions in Google Maps

Parking Information

  • Non-matchday visitors to the Superstore are usually able to park in the players' section of the club car park free of charge for a limited time.
  • Matchday parking is limited to the south car park, located at the south end of the stadium.

Parking arrangements may change on matchdays, event days or while stadium works are taking place. Please check the latest club information before travelling.

Location Map

Use the map below to find AFC Bournemouth Superstore at Vitality Stadium.