Welcome to AFC Bournemouth Superstore

The only place to buy official AFC Bournemouth merchandise, with next working delivery available in the UK, a quick and easy collect in store service, and fast worldwide delivery. Please find answers to our most frequently asked questions on this page, and if you still require help or advice with anything related to our store or products, please contact us via this link with your query and we will reply to you as soon as possible.

Superstore Opening Hours

If you wish to contact us by phone, please call: 01202 726 300 (Option 2)

Our Superstore Opening Hours are:

Monday-Friday 9am-5pm
Saturday (Non Matchday) 9:30am-4pm
Saturday (Matchday) 9am-3pm & 20 Minutes After Final Whistle
Saturday (Home Match Days) CLOSED. Click here for fixtures
Sunday (Non Matchday) 10am-3pm
Sunday (Home Match Days) CLOSED In accordance with FA guidelines. Click here for fixtures
Sunday/Midweek Home Match Days Please visit afcb.co.uk for latest information.

Please note that these opening hours are subject to change depending on fixtures and bank holidays.
Please visit afcb.co.uk for regular updates on opening times.

Placing an order

Placing an order with AFC Bournemouth Superstore is easy. Simply select the item you wish to order (you can use the search bar or the main menu to find your item), select the size you require - if applicable, and any personalisation requirements, and add it to the cart. When you're ready to check out, you will need to create a customer account, which is a simple process, and will make ordering in the future even easier. We don't keep your payment details, just your name and address, e-mail address and telephone number, and don't send your details on to third parties. Once you have completed the checkout process, you will receive an e-mail from us shortly after with full details of your order (please check your junk mail folder if you don't see an e-mail from us).

Season Ticket /Junior Cherries Discount

If you are a season ticket holder, or a Junior Cherries member, you may redeem your 10% instore discount online by entering your membership number (printed on the back of your card) in the discount box at the checkout.

Discount applies to any product bought directly through AFC Bournemouth Superstore except the following:
- Personalised gifts bought through third party sites.
- Wall Art images.
- Match Day Programmes.
- Gift Vouchers.
- Any items which have been reduced in price from their original RRP.


All in stock orders will be despatched on the same day, or next working day.
Orders for printed kit items may take an additional 2-3 working days.

Working days are Monday to Friday, and do not include UK national holidays.

All orders are subject to payment authorisation. All shipments are sent by Royal Mail. International shipments will be passed over to Royal Mail's partner for the particular country. Where applicable, a tracking number will be provided to ensure you are kept up to date with the whereabouts of your order, and can be used to track your package at www.royalmail.com.

You will assume responsibility for your order once the order has been delivered to you.

Delivery Costs

Delivery Method Delivery Cost Estimated Delivery Time
In Store Collection FREE Ready In 1 Working Day
UK Standard £4.95 2-4 Working Days
UK Special Delivery £8.95* 1-2 Working Days
Europe And Ireland £18.00** 5-15 Working Days
Rest Of The World £18.00** 7-28 Working Days

Last Ordering Dates For Christmas 2022

Delivery Area / Method Order Before
In Store Collection Thursday 22nd December
UK Standard Delivery Sunday 18th December
UK Express Delivery Monday 19th December
Europe And Ireland Monday 5th December
USA & Canada Thursday 8th December
Australia Monday 28th November
Asia / Africa Monday 5th December

* Special delivery option will not be available on basket contents over 2kg.

** European and Rest Of The World postage costs based on a basket limit of 2kg. Baskets over this weight are subject to a £18.00 charge per additional 2kg.

What If I'm Not Available To Receive My Order?

If your order requires a signature, and nobody is available at the delivery address, the carrier may leave your package with a neighbour, or return the package to a local collection point. In this case, they will leave a calling card with further instructions.

Tax & Duties
All prices quoted on our site include UK VAT at 20%. For international orders, additional duty may be charged at the discretion of customs & excise of the destination country.

In Store Collection

If you select the option to collect your order from the Club Superstore, you will receive an e-mail as soon as your order is ready for collection. Collections are made from the front of the store, and you will need your name and order number, or a copy of your order, when you make your collection.
PLEASE NOTE: Collections will be held for a period of 7 working days from the date of the order. After this time, orders will be restocked and refunded (not including personalised shirts).

Payment Options

Once you've selected the items you wish to purchase, you can choose from a range of credit and debit card payment options, to suit you. In addition, you can relax in the knowledge that your details are safe with us as our online store is fully pci compliant and implements the latest technology to ensure your payment is secure.

We accept all major credit and debit cards, with the exception of American Express.

Payment not accepted / rejected?

If you are having issues with card payments (card declined / not accepted), your card issuer may have restricted the use of your card for online purchases. If you are able to contact your card issuer, they will be able to verify this, and lift any restrictions that may be in place, and enable you to successfully place your order.

What additional steps can I take to ensure my payment is accepted?

If you are still encountering issues making your payment, we suggest taking the following steps:

- Log out of your Superstore account
- Close your browser
- Clear your cookies and browsing history
- Log back in to your account and try to place the order again
- Avoid using autocomplete for the address or the card details on the payment page
- Please use only English characters in your name and address details (for example, please do not use Á, ú, ó, é, but use A, u, o, e instead)

Taking these steps should help process your payment. If you continue to have an issue, please let us know of any errors or messages you might see, by making a note of the error number or by taking a screenshot. Please note that it may take up to 2 minutes for the payment to complete due to security regulations, so please do not navigate away from the payment page once you have tried to submit the payment.

Can I order over the phone?

Unfortunately we are unable to take orders over the telephone.


Please note that all prices quoted are in Pounds Sterling. If you are ordering from an overseas location, your payment card will be billed in the currency in which your card is registered at the prevailing exchange rate on the date of purchase.

Returning your purchase

Returning your purchase to us is easy:

Online Orders
If you wish to return your order, simply pack it up along with a short note containing your contact details, order number, and details of the item you wish to exchange for, or refund, and send it back to us here at Vitality Stadium via your local post office. When we receive your returned item/s we will refund/replace according to your instructions. You may also return your item in person to the store for an exchange or refund.

In Store Purchases
Please return your purchase to us here at Vitality Stadium, along with your proof of purchase, where we will exchange or refund your goods.

All returns are subject to the following terms and conditions:

Printed kit items are non returnable unless the printing is incorrect, or the item is faulty.

Returns can be made up to 30 days from the date of purchase. We may in some circumstances, allow returns outside this period, for example at Christmas, where we will accept returned items, bought as gifts, until January 31st.

Items returned for exchanges / refunds must be returned in unworn condition, in original packaging with tags attached, along with the returns slip, or a copy of your contact details. Failure to enclose a returns slip or contact details may result in a delay processing your refund/replacement.

Refunds will be made to the credit/debit card used for payment, and do not include the cost of initial shipping or return shipping, except in the case of a faulty product, where we will reimburse the cost of returning the product to us.

Please ensure that the returned item is adequately packaged, as we are cannot be held responsible for items which are damaged upon delivery to us.

Please send your returned items to the following address:

AFC Bournemouth Superstore
Vitality Stadium
Kings Park

If you would like help with any aspect of product returns, please email superstore@afcb.co.uk, or call us on 01202 726 300 (option 2).

Shortages and discrepancies

We aim to fulfil all orders accurately, but in the unfortunate event that you receive the wrong item, or your order is missing an item, please call us on 01202 726 300 (option 2), or email superstore@afcb.co.uk, and we will endeavour to correct any errors for you.

Cancelling your order

You may cancel your order up to the time of despatch by calling us on 01202 726 300 (option 2). In the case of personalised products, you may cancel your order if the item has not yet been printed.

Stock Availability

Occasionally, some items may be temporarily out of stock or sold out due to unprecedented demand. Where possible these items will be removed from the website, where possible we will offer alternative items on customer approval. If this is not possible, we will place out of stock items on back order and it will follow as soon as possible on a separate delivery. If any items have been discontinued we will endeavour to offer an alternative wherever possible.

Privacy Policy

This privacy policy for superstore.afcb.co.uk is served by AFC Bournemouth Ltd, and governs the privacy of its users.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.


AFC Bournemouth Superstore values it's users privacy, and ensures all necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.

Use of Cookies

This website uses cookies to enhance the users experience while visiting the website.

Cookies are small files saved to a user's computer hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website to provide the users with a tailored experience. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer's hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google's privacy policy here for further information http://www.google.com/privacy.html .

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.

Email Newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. Under no circumstances will a customer's details be passed on to a third party for marketing or any other purpose.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone on 01202 726 300 (option 2) or by email superstore@afcb.co.uk.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.