Welcome to AFC Bournemouth Superstore
The only place to buy official AFC Bournemouth merchandise, with next working delivery available in the UK, a quick and easy collect in store service, and fast worldwide delivery.
Please find answers to our most frequently asked questions on this page, and if you still require help or advice with anything related to our store or products, please contact us via this link with your query and we will reply to you as soon as possible.
Superstore Opening Hours
If you wish to contact us by phone, please call: 0344 576 1910 (Option 2)
Our Superstore Opening Hours are:
|Saturday (Non Matchday)||9:30am-4pm|
|Saturday (Matchday)||9am-3pm & 20 Minutes After Final Whistle|
Please note that these opening hours are subject to change depending on fixtures and bank holidays.
Please visit afcb.co.uk for regular updates on opening times.
Placing an order
Placing an order with AFC Bournemouth Superstore is easy. Simply select the item you wish to order (you can use the search bar or the main menu to find your item), select the size you require - if applicable, and any personalisation requirements, and add it to the cart. When you're ready to check out, you will need to create a customer account, which is a simple process, and will make ordering in the future even easier. We don't keep your payment details, just your name and address, e-mail address and telephone number, and don't send your details on to third parties. Once you have completed the checkout process, you will receive an e-mail from us shortly after with full details of your order (please check your junk mail folder if you don't see an e-mail from us).
Season Ticket /Junior Cherries Discount
If you are a season ticket holder, or a Junior Cherries member, you may redeem your 10% instore discount online by entering your membership number (printed on the back of your card) in the discount box at the checkout.
Discount applies to any product bought directly through AFC Bournemouth Superstore except the following:
- Personalised gifts bought through third party sites.
- Wall Art images.
- Match Day Programmes.
- Gift Vouchers.
- Any items which have been reduced in price from their original RRP.
All in stock orders will be despatched on the same day, or next working day.
Orders for printed kit items may take an additional 2-3 working days.
Working days are Monday to Friday, and do not include UK national holidays.
All orders are subject to payment authorisation. All shipments are sent by Royal Mail. International shipments will be passed over to Royal Mail's partner for the particular country. Where applicable, a tracking number will be provided to ensure you are kept up to date with the whereabouts of your order, and can be used to track your package at www.royalmail.com.
You will assume responsibility for your order once the order has been delivered to you.
|Delivery Method||Delivery Cost||Estimated Delivery Time|
|In Store Collection||FREE||Ready In 1 Working Day|
|UK Standard||£3.95||2-4 Working Days|
|UK Special Delivery||£6.95*||1-2 Working Days|
|Europe And Ireland||£9.95**||5-7 Working Days|
|Rest Of The World||£9.95**||5-10 Working Days|
* Special delivery option will not be available on basket contents over 2kg.
** European and Rest Of The World postage costs based on a basket limit of 2kg. Baskets over this weight are subject to a £9.95 charge per additional 2kg.
What If I'm Not Available To Receive My Order?
If your order requires a signature, and nobody is available at the delivery address, the carrier may leave your package with a neighbour, or return the package to a local collection point. In this case, they will leave a calling card with further instructions.
Tax & Duties
All prices quoted on our site include UK VAT at 20%. For international orders, additional duty may be charged at the discretion of customs & excise of the destination country.
In Store Collection
If you select the option to collect your order from the Club Superstore, you will receive an e-mail as soon as your order is ready for collection. Collections are made from the front of the store, and you will need your name and order number, or a copy of your order, when you make your collection.
PLEASE NOTE: Collections will be held for a period of 7 working days from the date of the order. After this time, orders will be restocked and refunded (not including personalised shirts).
Once you've selected the items you wish to purchase, you can choose from a range of credit and debit card payment options, to suit you. In addition, you can relax in the knowledge that your details are safe with us as our online store is fully pci compliant and implements the latest technology to ensure your payment is secure.
We accept all major credit and debit cards, with the exception of American Express.
Payment not accepted / rejected?
If you are having issues with card payments (card declined / not accepted), your card issuer may have restricted the use of your card for online purchases. If you are able to contact your card issuer, they will be able to verify this, and lift any restrictions that may be in place, and enable you to successfully place your order. If you still encounter problems, you may call us on 0344 576 1910 option 2, and we will be able to take your order over the phone.
Returning your purchase
Returning your purchase to us is easy:
If you wish to return your order, simply pack it up along with a short note containing your contact details, order number, and details of the item you wish to exchange for, or refund, and send it back to us here at Vitality Stadium via your local post office. When we receive your returned item/s we will refund/replace according to your instructions. You may also return your item in person to the store for an exchange or refund.
In Store Purchases
Please return your purchase to us here at Vitality Stadium, along with your proof of purchase, where we will exchange or refund your goods.
Please send your returned items to the following address:
AFC Bournemouth Superstore
If you would like help with any aspect of product returns, please email email@example.com, or call us on 0344 576 1910 (option 2).
Shortages and discrepancies
We aim to fulfil all orders accurately, but in the unfortunate event that you receive the wrong item, or your order is missing an item, please call us on 0344 576 1910 (option 2), or email firstname.lastname@example.org, and we will endeavour to correct any errors for you.
Cancelling your order
You may cancel your order up to the time of despatch by calling us on 0344 576 1910 (option 2). In the case of personalised products, you may cancel your order if the item has not yet been printed.
Occasionally, some items may be temporarily out of stock or sold out due to unprecedented demand. Where possible these items will be removed from the website, where possible we will offer alternative items on customer approval. If this is not possible, we will place out of stock items on back order and it will follow as soon as possible on a separate delivery. If any items have been discontinued we will endeavour to offer an alternative wherever possible.
The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.
AFC Bournemouth Superstore values it's users privacy, and ensures all necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.
Cookies are small files saved to a user's computer hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website to provide the users with a tailored experience. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.
Contact & Communication
Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.
This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion.
Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. Under no circumstances will a customer's details be passed on to a third party for marketing or any other purpose.
Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.
In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign.
Social Media Platforms
Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone on 0344 576 1910 (option 2) or by email email@example.com.
This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.