Customer Privacy Policy

This privacy policy for is served by AFC Bournemouth Ltd, and governs the privacy of its users.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this policy.


AFC Bournemouth Superstore values it's users' privacy, and ensures all necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.

Use of Cookies

This website uses cookies to enhance the users experience while visiting the website.

Cookies are small files saved to a user's computer hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website to provide the users with a tailored experience. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer's hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google's privacy policy here for further information .

Customer Accounts, Contact & Communication

Users are required to register a customer acount with us before placing an order. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the General Data Protection Regulation (GDPR). You may update, remove or change any personal data through your online account in the "My Account" section of the website. If at any point you wish to remove your personal data, or delete your account, please contact Users who wish to contact us through our online contact form, or by e-mail, will only have their data stored by us until such time as their request has been responded to, and will receive no further communication from us unless expressly requested.

Third party data access

By using this website AFC Bournemouth Superstore may share selected information with third parties, including:

  • Browsing data (via Cookies, Google Analytics)
  • Advertising networks in order to serve relevent adverts to you via your web browser.
  • Third party payment vendors, such as Laybuy (only where selected as a payment method)

Email Newsletter

AFC Bournemouth operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can elect to subscribe through their account preferences should they wish to do so, and may opt out at any time.

Subscriptions are taken in compliance with the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the General Data Protection Regulation (GDPR). Under no circumstances will a customer's details be passed on to a third party for marketing or any other purpose.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone on 01202 726 300 (option 2) or by email

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.